Form
A clear silhouette before embellishment.
About the house
A Saudi house with a point of view.
Joud Lara is a Saudi fashion house exploring the abaya through a contemporary perspective, freedom of movement and considered detail.
JOUD LARA / RIYADH
01 / OUR PERSPECTIVE
Saudi roots, contemporary expression.
Saudi culture inspires us through the details of everyday life and the places that stay in our memory.
02 / THE JL STANDARD
Material
Fabric chosen for its fall and feel.
Restraint
Every detail has a purpose.
Presence
A presence completed by the wearer.
A vision that grows with each collection.
We refine our cuts and explore new materials and details.